Observing 10 presentations on well known magazines and taking notes on both the magazines techniques and how these techniques were analyzed/presented to its audience has been great insight into how to make a magazine that could look just as professional.
When making a magazine you could break it into 3 basic components: Masthead, Anchors, and Cover Image. Starting with the masthead, it is usually the most eye-popping text to indicate the magazine itself and give it its theme, and is manipulated by size, font, color, and placement (Entertainment Weekly, ESPN, and Sports Illustrated). Anchors help give insight on both articles within the magazine and the cover image (Shape); anchors are played with such as: rhetorical questions, attractive/ exciting text, and even the amount of anchors can help emphasize other features on the cover. Cover image is the final key component to a magazine and has the job of selling the magazine since it is what catches the reader’s eye and tells the reader what the magazine is about: playing with placement such as in front of the masthead to emphasize its importance, choosing close-ups to focus on a key point and even choosing the perfect image to encapsulate the magazine’s message (New Yorker).
When presenting information on magazines, keep in mind the 3 components and how one is presenting it, including elaborating on broad ideas such as color, size, diction, and placement. Giving little text and guiding the audience using the text as guidelines such as: live notes and creating bullet points (New Yorker, Shape, and Popular Science) keeps an audience engaged. The amount of information presented is an important factor; too much, for example (Shape), can make readers lose interest through repeating concepts and examples, but too little creates confusion and leaves out important facts and points of interest (Wired). Looking through different issues can help with the effectiveness of technique analysis and presentation (Sports Illustrated). Audio is an important aspect upon observing these presentations; audio quality is important as information could be lost or cause confusion if it is unclear. Creating a script could help with noting important aspects and avoiding repetition. Finally, looking through the final product / presentation to fix any obvious issues and add any missing details to the presentations is a good idea.
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